In a reverse from the “Professional Business Practices in Photography” review, this review of 2014 Photographer’s Market won’t encourage you to put up with a dry book in return for professional gain. This was a purchase based off a recommendation that I can not locate to reference.
The main format of the book is a few short introductory chapters followed by contact information and descriptions of possible clients. The introductory chapters contain a few nuggets of good professional advice. Not enough nuggets, in my opinion, for a photographer to put down their hard earned money to purchase this book however.
The book is a very quick read simply because nobody is going to read every word in the “client” portion of the book. Readers will skim/read the sections they deem personally important.
The client information is far from complete (which is impossible) but is still very extensive. I decided the best way to narrow it down was to eliminate “clients” that I wouldn’t be able to provide services for. The list of people to NOT contact was far greater than the list of people I wanted to contact. I spot checked a few and was disappointed with the information I found. One in particular stood out because the published information has been outdated from 2009. The email addresses and ownership information of a major photography magazine were completely incorrect. This was greatly disappointing because one would expect that a book based on potential client information would put in the necessary effort to verify the information each year. Therefore finding information that has been outdated for five years makes a reader question the validity of every bit of information listed in the book. It also leads me to believe that the potential clients are not willingly listed and are probably swamped with submittals. Best to use this book as a list of people not to contact and go your own road for finding clients.
In short, save your money or spend it elsewhere. Anyone want a free book? You pay shipping and my copy is yours.